IT MATES

A complete rebrand for IT Mates  from bold signage to digital assets and apparel, we gave their tech business a modern, unified identity built for recognition and trust.

Color Palette

 

For this rebrand, we introduced a bright and modern color palette designed to reflect IT Mates’ energy, trust, and innovation.

  • Lime Green (#c0f780): Fresh and eye-catching, symbolizing growth and approachability.

  • Deep Navy (#132C44): Strong and professional, representing trust and reliability.

  • Aqua Blue (#0cc0df): A lively accent color that adds energy and modern flair.

  • Pastel Grey (#a5b6c0): Clean and vibrant, enhancing visibility in both print and digital.

  • White (#FFFFFF): A neutral base for clarity and balance across all designs.

These colors were chosen to create maximum visibility in busy environments while ensuring the brand feels professional, approachable, and memorable.

We partnered with IT Mates, a local tech support and solutions provider, to give their business a complete brand refresh. The goal was to modernize their visual identity, making it more memorable, professional, and aligned with their mission of providing reliable and friendly IT support.

We started by updating their color palette, moving away from the previous scheme and introducing a fresh, modern combination that reflects innovation and trust.

For the A-frame signage and business name board, we created bold and engaging designs that stand out in public spaces and make their brand easily recognizable.

We carried the rebrand across social media assets, designing custom reels, cover images, and promotional graphics to strengthen their online presence. To support their offline marketing, we developed a cohesive set of flyers, posters, and business cards, ensuring consistency across every customer touchpoint.

Finally, we extended the branding into apparel with a custom polo shirt design, giving their team a professional and unified look.

This rebrand not only refreshed IT Mates’ image but also created a consistent and impactful identity across digital, print, and physical branding.

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