ASANA

Color Palette

  • Sage Green (#5D7773): Calm, grounding, and harmonious — representing balance, mindfulness, and nature.

  • White (#FFFFFF): Clean, minimal, and pure — symbolizing clarity, peace, and simplicity.

This palette was selected to create a soft, welcoming, and modern brand identity that reflects the essence of yoga practice.

Logo Idea

The logo features a yoga position silhouette drawn in a fine white line, placed inside a solid sage green circle. This approach combines simplicity with strong symbolism:

  • The circle represents wholeness, unity, and the cycle of breath.

  • The yoga pose highlights the essence of the practice, instantly making the logo identifiable within the wellness space.

  • Using thin white lines ensures the design feels light, minimal, and calming — perfect for a yoga brand.

The result is a modern, versatile logo that works seamlessly across digital and physical applications, from studio signage and merchandise to social media icons.

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